All it takes is one busted loan, one property damaged, one financial crisis and you’ll go straight to poverty. When you aspire to be part of a middle class that has been dwindling for years, you’re only thinking about today and tomorrow, but not long-term.Ī nasty side effect of only lurking around average is that you can fall below average very quickly. The problem isn’t so much the state of average itself – not everyone can be a millionaire – but the fact that average is sold to us as a safe bet to make. One of Grant’s favorite quotes is that “average is, by definition, less than extraordinary.” A line rappers use to hint at the lavish luxury of their cars or clothes is “all black everything.” Our world is closer to “all average everything,” where most people live average lives in average houses with average careers and average goals. If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: All average everything is the world we live in, but it often doesn’t last.

What would that feel like? Let’s see how we can turn this vision into reality! Imagine you 10x-ed everything in your life right this second. Most people know only three degrees of taking action, but there is a fourth one and it’s the best.The 10X Rule has two parts: outstanding effort and audacious goals.The problem with average is that it may not last very long.

Why bother with growing your revenue 20% when you can try to double it? The 10X Rule sounded like a similar idea, so I thought I’d check it out. In Your Move by Ramit Sethi, I learned to ask myself how much impact potential projects can really have. I took the time to watch a few interviews with him and he’s quite smart, humble and actually a bit nerdy. Grant Cardone is definitely one of the guys I would have instantly put into a box five years ago, but not today. I was raised, like most people, to be skeptical of all sales people, but that makes it harder to see the often good person behind the shiny exterior.

One thing I’ve learned from thousands of marketing articles and videos over the years is to never judge people in those professions by their cover. Listen to the audio of this summary with a free reading.fm account*:

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